Report Asks Consumers What is Limiting Mobile Game Penetration

August 15th, 2005 by Arjan Olsder Posted in Research & Stats | No Comments »

I-play
today revealed results of the first-ever five-country survey on mobile
gaming behaviour that summarizes barriers and incentives to consumers
downloading mobile games. Key findings of the research show that only
five percent of consumers have ever downloaded a mobile game,
illustrating that the market has enormous growth potential if this
barrier can be overcome. The research was carried out by independent
research agency SKOPOS and is the result of interviews with more than
2,500 respondents across the US, UK, Italy, Spain and Germany. Read on …

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