Posts Tagged ‘npd group mobile games gaming licensing brand awareness original ip’
NPD Group: Licensing and Original IP
March 26th, 2007 by Arjan Olsder Posted in Research & Stats | No Comments »
The NPD Group launched a bulletin about the effect of licensed mobile
games within the market. They kicked off with some generic data like
20% of our target consumer base played games on their mobile and 3% of
them downloaded a game in the first half of the year while 4% bought
one by the end of 2006.
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Disclaimer:Arjan Olsder is the Vice President of Pixalon Studios. Opinions expressed on this publication do not have to represent those of Pixalon Studios. |
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