A lesson in licensing from Gameloft

September 11th, 2006 by Arjan Olsder Posted in Brand Licensing | No Comments »

Gameloft‘s CFO Alexandre de Rochefort has in a recent interview with MobileIndustry.biz warned the competition about licensing games. In the interview, he notes out that Gameloft is only doing long term licensing deals as that keeps the company safe from license holders that in the end run off with the knowledge to do it themselves. As an example, they pitched forward two of their main competitors, I-Play and Glu. I-Play is currently in the position where it had to recall all EA Mobile games as EA will enter the market themselves with I-Play’s marketing efforts as basis. Also, Alexandre pointed to Glu. With the takeover of iFone, they gained the license for Sonic the Hedgehog, but Alexandre expects they will loose it soon. For all of you who have visited Sega at the E3, you already know Sega is building up it’s distribution network rapidly which is fuelling this rumor.

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    Arjan Olsder is the Vice President of Pixalon Studios. Opinions expressed on this publication do not have to represent those of Pixalon Studios.


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