Atlantic Records, Changing the Wallpaper Business Into a Game

September 9th, 2007 by Arjan Olsder Posted in Platforms: Web Apps | No Comments »

AtlanticrecordsTradingcards have been widely successful in their physical form and in the past few years we seem many attempts to translate the success to PC, console and mobile games. The same thought came across Atlantic Records’ mind, however they did it in a non-traditional way.

Though most mobile developers based their game fully on J2me and Symbian, Atlantic chose a server side approach. In their trading card game, players can try to collect 42 cards / wallpapers from rapper Yung Joc in the game Hustlenomics 101.

For the game, players register themselves via SMS. The SMS service sends 3 cards / wallpapers out every week which players can exchange in order to collect all 42. If trading is to slow, they can also purchase bonus packs.

“By using the mobile space we can connect to our fans in a new dynamic and engaging manner. Not only does this game provide a means for social communication on a viral and mobile level, it is also packed with a competition edge for those die-hard fans and gamers alike.” Said Stephanie Frasco, New Media and Mobile Marketing at Atlantic Records

This monday, Atlantic Records will launch this service also for their artist B5.

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    Arjan Olsder is the Vice President of Pixalon Studios. Opinions expressed on this publication do not have to represent those of Pixalon Studios.


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