Bada Unveiled

December 8th, 2009 by Arjan Olsder Posted in Platforms: Bada | No Comments »

Bada Today, Samsung showed the first version of the Basa OS to the public. With the Bada platform, Samsung hopes to build a smartphone platform that will address the needs of many different consumer types.

Just like the Vodafone 360 platform, Baba revolves around connectivity. Social platforms will be connected and developers can access them through the Bada SDK. CAPCOM, EA Mobile, and Gameloft have already been working with the platform and will be present at the developer days organized by Samsung.

Dr Hosoo Lee, Executive Vice President and Head of the Media Solution Center at Samsung Electronics said, “In providing Samsung bada, I believe that Samsung will become a true leader in the mobile industry; offering a wider range of smartphone choices for consumers.” He added, “At the same time, Samsung bada presents a powerful opportunity for developers to get their applications onto an unprecedented number of Samsung devices across the world”

“Our heritage is games machines and arcade machines but we’re eagerly branching out to make the most of mobile,” said General Manager of Online Business Division, Yasuhiro Sumida from CAPCOM. “We recognise our customers aren’t all about games in their homes but want them when they’re out and about, in the palm of their hand. To help us make this move into mobile we want to make sure we are working with the right partner. bada is accessible, open to all and very easy to use.”

“Congratulations to Samsung on the launch of bada. It is great to see one of the world’s leading handset manufacturers embrace software and services on mobile devices so wholeheartedly and wish them all the best,” said Luca Pagano, Vice President, EMEA Publishing, EA Mobile. “The marriage of great games on the right devices is something we take very seriously at EA Mobile and we are excited to light up the upcoming handsets with our high quality games in 2010.”

“We are pleased to once again collaborate with Samsung and launch our games on the bada mobile platform,” said Michel Guillemot, chairman and CEO, Gameloft. “With nearly 100 million Gameloft games downloaded by Samsung users worldwide, it is quite clear that our games on these devices have made significant impact with consumers over the years. Utilizing the new generation device’s technological capabilities we plan to enrich the consumer gaming experience. Samsung bada offers a new and exciting digital distribution channel for Gameloft titles, as well as an additional outlet for users searching for high quality entertainment.”

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    Arjan Olsder is the Vice President of Pixalon Studios. Opinions expressed on this publication do not have to represent those of Pixalon Studios.


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