May 1st, 2007 by Arjan Olsder Posted in Brand Licensing | No Comments »
Today another license swapped ownership. After having a couple of
mobile games released with Hands-On, Activision chose to proceed with Glu for further
development of Call of Duty mobile games.
Call of Duty is not the first license that was lost by Hands-On as recently they also saw Popeye move away from their catalogue. Hands-On previously released two mobile games under the Call of Duty brand.
"We’re thrilled to engage in an exclusive partnership with Activision and bring a new Call of Duty title to mobile gamers worldwide," said Greg Ballard, chief executive officer and president, Glu. "The Call of Duty franchise has brought new meaning and innovation to the first person action category and is a great addition to Glu’s portfolio of award-winning games."
“Glu’s well-earned reputation for publishing award-winning quality mobile games, and their proven ability to deploy titles globally made them a clear choice as our partner to bring the next Call of Duty to mobile gamers,” said David Anderson, senior director of business development at Activision. “The mobile launch will give fans the ability to experience the thrilling action and heart-pounding intensity of Call of Duty, whenever and wherever they are.”
