March 13th, 2008 by Arjan Olsder Posted in Brand Licensing | No Comments »
In a brand licensing deal with Bell-Fruit, Cometa Wireless got hold of Bell’s Happy Fruits brand, which will now be turned into a mobile gambling game.
The mobile Happy Fruits game will be based on Cometa’s patented Arcadia technology. Arcadia offers a secure, reliable and convenient platform for mobile gambling. Its consumer-focus, ensures the highest quality experience for the user and allows a far more compelling and enjoyable experience for mobile phone owners.
“We’re very excited by the collaboration, between Bell-Fruit and Cometa” says Bell-Fruit’s Mick Lee. “By combining Cometa’s experience and expertise within the mobile gaming market with Bell-Fruit’s game design skills and Happy Fruits brand recognition, we believe we have a winning combination.”
“I am delighted to be working with Bell-Fruit Games again,” says Cometa’s Rob Anderson. The company is known worldwide for the quality of their designs and their popularity with consumers. The mobile gambling market is now recognised as a key channel for reaching a new audience and creating a new way for companies like Bell-Fruit Games to maximise their brands and games. Happy Fruits is one of the company’s most popular games and we’re very happy to be the company which will help bring it into the mobile arena.”
