December 19th, 2006 by Arjan Olsder Posted in Brand Licensing | No Comments »
Digital Chocolate and EMI announced a deal to merge music and mobile gaming. Trough this deal, the consumer will see their favourite artists pop-up in DC’s mobile games. The first release will be Club K-os. This will be a rebranded version of DC’s award winning Nightclub Empire game.
To make the game attractive to consumers and operators, the game will be tightly promoted with the music of K-os. Consumers can buy the game via shortcode. The game will contain a link directly into the operators to promote other K-os based content.
“Digital Chocolate is an ideal partner for us to further break a hot artist like k-os internationally,” said Sean Hutchison of EMI Music Canada. “We looked for a partner who could engage k-os fans with a compelling, tailored game that would add value to his image. Digital Chocolate’s relationships with top Operators worldwide allow us to get this game and music into the hands of consumers globally.”
“While mobile gamers and music lovers often share common lifestyle interests, there have been very few mobile entertainment experiences that merge today’s hottest musical artists with the most popular mobile games,” said Trip Hawkins, founder and CEO of Digital Chocolate. “By partnering with EMI Music Canada and leveraging our own catalog of quality, original mobile content, we are able to deliver an innovative mobile experience that not only entertains, but also will help carriers increase their cross-selling capabilities.”
Following the latest news bits, it seems DC is also following the branded mobile games market. We will keep on top of these developments to see where this will lead.
