EA Extends Bejeweled License

September 4th, 2008 by Arjan Olsder Posted in Brand Licensing | No Comments »

The problem with licensing deals is… sometimes they run out. As so,
EA Mobile and PopCap Games have chosen to extend the contract due to
the huge success of the title.

According to data from Nielsen Mobile, Bejeweled was the second best selling mobile game in North America in 2007, a position the game has held since 2003. Last year, EA Mobile and PopCap Games introduced a new version of Bejeweled, on select carriers in North America, which features rich graphics and multiplayer(1) capabilities. PopCap originally developed Bejeweled for Web and PC gameplay, but the title has since expanded to videogame consoles, mobile phones, PDAs, portable music players, in-flight entertainment systems, and other electronic formats.

"PopCap’s Bejeweled has remained a consistent top seller on mobile phones for the past seven years," said Barry Cottle, Senior Vice President and General Manager of EA Mobile. "The game has millions of fans and a consistently successful track record, and EA Mobile remains committed to continuing to provide the best mobile experience for this favorite gem-swapping game."

"The mobile phone continues to be an excellent platform for Bejeweled," said David Roberts, CEO of PopCap. "EA Mobile fuels popularity for the game on the mobile phone by offering great advancements like the multiplayer features introduced last year. We look forward to working with the company in the future."

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    Arjan Olsder is the Vice President of Pixalon Studios. Opinions expressed on this publication do not have to represent those of Pixalon Studios.


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