eMarketer US Demographics of Mobile Gamers

September 2nd, 2008 by Arjan Olsder Posted in Research & Stats | No Comments »

eMarketer has released some data from their research for mobile gamers in the US. Specifically, the company wanted to know how many device owners play mobile games.

eMarketer defined a mobile gamer as a consumer who paid and downloaded a mobile game. This means players of on-device or pirated games have been excluded.

In total, 31 million US consumers can be market as mobile gamers. This is an increase of 4 million mobile gamers since 2007. Both Limbo and GFK estimated the number of mobile gamers at 70 million. They did also count consumers that sideloaded their games, or play preloaded ones.

The total spending on mobile games in 2008 was calculated at $550 million, an increase of $ 206 million compared to 2007. This means spendings from mobile gamers nearly doubled year-on-year. For ad-funded mobile games, the news is even better. In 2007, there was a turnover of $17 million. In 2008, this increased to $41 million.

More findings can be found over at eMarketer.

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    Arjan Olsder is the Vice President of Pixalon Studios. Opinions expressed on this publication do not have to represent those of Pixalon Studios.


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