Etch a Sketch, From InFusio to Player X

November 12th, 2007 by Arjan Olsder Posted in Brand Licensing | No Comments »

PlayerxIt’s time for another brand to switch ownership as Player X announced that it will release a mobile game of Etch a Sketch, a license that was previously owned by the French developer and publisher InFusio.

Through the licensing deal, Player X has gained the rights of exclusive global publishing for the mobile game. With their network of 150 global operators, this means a public of about 2.5 billion people. The mobile game is expected to be released in December with an online game following a month later. The mobile game will hold 100 levels of sketch play.

“Etch A Sketch

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    Arjan Olsder is the Vice President of Pixalon Studios. Opinions expressed on this publication do not have to represent those of Pixalon Studios.


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