Exit Games and Amobee Target Mobile In-Game Advertising

March 14th, 2007 by Arjan Olsder Posted in Ad Funded Gaming | No Comments »

It’s been a while, but finally there are some companies in the news again that don’t just target ad-funded content. In-game advertising will be purely an additional revenue stream during mobile gaming sessions as Exit Games and Amobee launch their in-game advertising system.

Exit Games has chosen to insert Amobee’s SDK into their Neutron connected multiplayer mobile gaming system. That way, games can be shown during idle time and other moments withing mobile games. At the same time, consumers can choose to anticipate on the advert that is shown.

“In-game advertising has a tremendous positive impact on the videogame industry, as it lowers the cost of games while dramatically increasing the number of downloads. Using Amobee’s ad-serving technology, operators and game publishers can provide greater value to their customers, delivering a high-quality, low cost, and entertaining game experience on mobile,” said Tom Sperry, CEO at Exit Games USA.

“Ad-funding has the potential to revolutionize the mobile gaming industry,” said Roger Wood, SVP and GM of the Americas for Amobee Media Systems. “However, consumer acceptance is the key to success and we firmly believe that the subscriber must see a concrete benefit in terms of the cost and quality of mobile content. This partnership with Exit Games benefits the whole mobile ecosystem, providing a new advertising channel for brands, new revenue opportunities for carriers and content publishers, and a highly desirable price point for consumers.”

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    Arjan Olsder is the Vice President of Pixalon Studios. Opinions expressed on this publication do not have to represent those of Pixalon Studios.


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