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Fishlabs Joins Metaflow

May 21st, 2008 by Arjan Olsder Posted in Distribution | No Comments »

Fishlabs has now also joined the group of companies that use Metaflow to ease up their mobile game distribution toward their direct and indirect channels.

Content developers face major hurdles getting their content to market and keeping up to date with operator device and marketing requirements due to the fact that Publishers own these relationships.

‘Us developers often get to know about the latest handset and marketing requirements very late and they are often inaccurate. When new devices are launched everybody in the value chain loses money because we simply don’t know that assets are missing and what could be submitted. Metaflow technology guarantees that we provide any channel with all and the correct builds of any game, including corresponding marketing texts and screenshots by simply pushing a button. This saves a lot of time and prevents mistakes that frequently happen when putting submissions together manually’, said Andreas Stecher, EVP Sales at Fishlabs.

Fishlabs will use Metaflow to create submissions packages for major aggregators such as Player X as well as for their direct publishing channels such as Sony Ericsson.

‘Fishlabs has fantastic products and we are delighted to provide a developer version of Metaflow which enables this vital business information to flow throughout the value chain in a consistent and more profitable manner for everybody,’ said Charles McLeod CEO of Metaflow.

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