August 15th, 2006 by Arjan Olsder Posted in Brand Licensing | No Comments »
Gameloft has plunged fully into TV licenses. After releasing movie hits like King Kong and War Of The Worlds, Gameloft kicked off a few weeks ago with The O.C. and now announces the purchase of the licenses for ABC’s hit series Lost and Desperate Housewives.
"The O.C. was a perfect choice for us because the story line with all of its scandal, intrigue, suspense and drama made for a great mobile game; it gave us a lot of room to play with creatively," Gameloft President Michel Guillemot said. "It’s the same thing with ‘Desperate Housewives’ and ‘Lost.’ Both shows have a massive following that resonates with millions of viewers each week."
Next to the mobile games, we can expect Ubisoft to come with next-gen games for Lost.
