Gameloft to Target BlackBerry Userbase

March 27th, 2007 by Arjan Olsder Posted in Distribution | No Comments »

French publishing giant Gameloft has announced to start targeting the
BlackBerry consumer which has been undervalued by many publishers in
the industry to date.

While Gameloft always upholds their reputation of porting to any handset imaginable, the company had in the past never laid their focus on RIM’s BlackBerry devices which are very popular in the US (amongst other territories).

"It’s becoming quite common to see people playing games on their BlackBerry," said Mark Guibert, vice president for corporate marketing at Research In Motion, which makes the BlackBerry. "The reality is that the market isn’t split into two binary segments of gamers and nongamers."

For RIM, being backed with Gameloft games means an important step in positioning their BlackBerry as a mobile gaming and entertainment device to grow their userbase. With 8 million business subscribers already, RIM is big enough to generate good revenues.

Gameloft will first release “Asphalt: Urban GT 2”, “Desperate Housewives”, “Lost” and “Pro Golf 2007”. The pro Golf title that features Vijay Singh is expected to be the main selling title as it is expected to relate closely to the BlackBerry consumer.

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    Arjan Olsder is the Vice President of Pixalon Studios. Opinions expressed on this publication do not have to represent those of Pixalon Studios.


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