Glu Adds Sony Pictures to Their Partner List

June 11th, 2008 by Arjan Olsder Posted in Distribution | No Comments »

GluGlu managed to pull in yet another big mobile game distribution deal. This time, the company will start distributing mobile games for Sony Pictures Mobile.

The deal follows a number of distribution agreements with SEGA, Konami, Codemasters and various others. With the growth of the Glu portfolio this way, Glu might need to start reconsidering their position in the market as cannibalisation between internal and external mobile games will become more and more likely. Perhaps, Glu could become the new Telcogames!?

Commenting on the agreement, Mike Wald, senior vice president, pay television and new media distribution, SPTI said: "This agreement with Glu is strategically important to us as we build our digital distribution business. Mobile content, including mobile games, is a core part of our business and we’re delighted to leverage Glu’s distribution expertise to extend the reach of our titles to mobile carriers around the world."

The first title to be distributed under the new agreement includes the mobile game of the forthcoming movie, Hancock. The game was produced by SPTI and will launch in June. Glu will also distribute the new versions of the mobile hits, Wheel of Fortune and Jeopardy, also produced by Sony. SPTI will continue to manage the development and production of SPTI’s slate of mobile games in line with signature Sony Pictures franchises.

"We’re proud to partner with SPTI on this extensive distribution deal," said Greg Ballard, president and chief executive officer, Glu. "SPTI offers world class brands and top-quality mobile games. This partnership gives SPTI the global reach that its properties deserve and solidifies Glu’s position as the independent partner of choice for companies with global IP."

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    Arjan Olsder is the Vice President of Pixalon Studios. Opinions expressed on this publication do not have to represent those of Pixalon Studios.


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