April 28th, 2008 by Arjan Olsder Posted in Ad Funded Gaming | 1 Comment »
Greystripe has disclosed some numbers regarding a recent campaign to promote New Line Cinema’s Golden Compass through ad-funded mobile games.
We pasted the body of the report below;
Methodology:
Greystripe commissioned Dynamic Logic, a leading marketing research company, to conduct research to measure the success of “The Golden Compass” ad campaign in raising awareness, interest and intent-to-see the movie”. The campaign ran on Greystripe’s mobile ad network. The mobile Web survey was fielded November 8th to December 6th, 2007, among 786 mobile Web users ages 18-55.
Survey respondents were separated into “control” and “exposed” groups based on who saw the mobile ads. The results showed statistically significant increases in awareness and interest in “The Golden Compass” among the exposed group.
The users exposed to “The Golden Compass” ads on the Greystripe network exhibited the following:
- Significant increases in awareness of and interest in film
just heard they are all up to no good