January 13th, 2007 by Arjan Olsder Posted in Games | No Comments »
Following an earlier deal with HandyGames, Greystripe now inked a deal with BuzzCity to bring adwrapped games to consumers. BuzzCity will market the games trough their wireless community service called myGamma which is a community portal for young adults with a global reach.
“By joining Greystripe’s program we are able to offer myGamma members free and compelling mobile games that appeal to our demographic. “We are excited to provide myGamma users with cool new applications that give us the ability to increase our value with a profitable advertising revenue source. With over 1.5 million members spanning across 40 countries, we expect to see incredible results.” Said Dr. Lai Kok Fung, CEO of BuzzCity.
Greystripe VP of business development Alvaro Bravo added, “We are thrilled to have BuzzCity join our AdWRAP Catalog Program to offer ad-supported mobile games to myGamma users. There is a great overlap between our target audiences, and we expect to see a significant demand for free games from their users, demonstrating real opportunities for third-screen entertainment and advertising.”
For those not known with Greystripe’s adwrapping service, please use the Google search on our frontpage to find our extensive coverage of the service.
