Handmark to Distribute for I-Play

August 30th, 2007 by Arjan Olsder Posted in Distribution | No Comments »

Iplay_2I-Play and Handmark have announced a distribution deal to bring some of I-Play’s hottest games to Blackberry owners around the world.

The best mobile games to go live are The Fast & The Furious: Tokyo (sold 8 million times to date) and Jewel Quest (40 million copies to date). Next to these, other franchises like 3D Pool, Mahjong quest and others will go live on Blackberry soon.

Handmark offers unique distribution through U.S. mobile operators, including on-device client and web portals, as well as both Handmark and operator branded desktop and on-device stores. Handmark distribution also includes on-device and web-based e-stores in Europe through relationships with major device manufacturers.

“I-play is pleased to work with Handmark and to be reaching the audience of BlackBerry users with our market leading casual oriented games,” said I-play’s CEO, David Gosen. “Our simple to play, difficult to master game development philosophy is a perfect fit for gaming on the BlackBerry device.”

“We are focused on building a robust portfolio focused on the very best mobile content for our customers and partners around the world,” said Douglas Edwards, Handmark co-founder and chief marketing officer. “I-play is a respected and well-known mobile entertainment creator that continues to develop top-quality titles and its products are a great addition to our catalogues.”

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    Arjan Olsder is the Vice President of Pixalon Studios. Opinions expressed on this publication do not have to represent those of Pixalon Studios.


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