Ideaworks3D Launches Airplay Partners Program

February 12th, 2009 by Arjan Olsder Posted in Development Platforms | No Comments »

Ideaworks3D Ltd launched the Airplay Partners Program by making NaturalMotion’s morpheme available for both iPhone and smartphone platforms.

Airplay is a cross-platform technology for creating native applications on mobile and handheld devices, enabling developers to build a single application binary and deploy it unmodified to all supported operating systems and devices.

morpheme is a graphically authorable animation engine for next-generation games. Widely deployed in console and PC titles, customers include BioWare, Disney, CCP and Eidos.

“We are excited about being able to offer morpheme to iPhone and smartphone developers” said Torsten Reil, CEO, NaturalMotion. “Integration with Airplay is the natural choice for us, as it allows us to port our code once and gain access to all smartphone platforms. Airplay’s single-binary approach really works, and we see it as a compelling choice for developers looking to create premium content for iPhone and smartphones.”

“Over the coming months, the Airplay Partners Program will be bringing the “household names” in console middleware to emerging smartphone platforms” added Alex Caccia, CEO Ideaworks3D. “NaturalMotion’s products are the industry benchmarks for animation tools and technology, and we are delighted to be launching with such a prestigious partner.”

Tim Closs, CTO Ideaworks3D said, “Airplay SDK makes it easy for developers to bring existing code and art assets from console development projects, and bring them to iPhone and other high-end native mobile platforms. 2009 promises to bring new attractive distribution channels for premium smartphone applications. Games built using Airplay can exploit new channels as soon as they appear, removing the costs and timelines associated with porting.”

    Leave a Reply






    Arjan Olsder is the Vice President of Pixalon Studios. Opinions expressed on this publication do not have to represent those of Pixalon Studios.


    Contact Us:

    Other (Dutch) Publications:

    Copyright 2004-2010 Digishock Publishing. All Rights Reverved.