May 31st, 2004 by Ashu Mathura Posted in Research & Stats | No Comments »
IN-FUSIO, a leading mobile games service provider and publisher in Europe, US, and China, today announced the findings of its second in-depth reference study into the behavioural habits and trends of mobile games consumers in Java and ExEn technology. The survey reveals that the mobile games market is dynamic, in constant change and that significant trends and opportunities are emerging.
Summary of key findings:
– 60% of those questioned would like to be a member of a mobile game community
– Female gamers are loyal regular consumers of mobile games but aren’t sufficiently catered for
– 36% of players are now older than 24
– 87% knew a mobile game was included when purchasing their phone up massively from 67% in 2002; 33% of those said it was a key criteria for choosing a phone
– Overall ‘adventure’ games top ‘most wanted’ chart (47%)
– Average game session stable at 20 minutes
– 58% of mobile games are played at home
