July 20th, 2004 by Ashu Mathura Posted in Research & Stats | No Comments »
Gaming companies, Internet portals and content providers are rushing to cash in on the explosive growth of mobile phones in India, predicting that content rather than cost will be the new battle ground.
“The price war in the mobile industry is now all over and there is a new type of war they (operators) will fight now,” said Vishal Gondal, chief executive officer of Indiagames.
“That war is going to be on content over the mobile phones,” Gondal told AFP. “In the future the major revenue areas for mobile operators are ringtones, wallpapers, downloads, games and movies.” More …
