November 8th, 2004 by Arjan Olsder Posted in Ad Funded Gaming | No Comments »
The Chrysler Group division of DaimlerChrysler is one of the pioneers in sponsoring games that can be played online and is "trying to be an innovator" in the realm of games on phones, said Jeffrey A. Bell, vice president for the Chrysler and Jeep brands in Auburn Hills, Mich.
Branded games are appealing to marketers because those playing the games are not passive consumers; they have actually chosen to participate. " ‘Invitation marketing’ is the term we’re using," he said, adding that the consumer would be in control and that the marketer would be on the screen only when invited. "It’s up to you," Mr. Bell said. More …
