May 10th, 2007 by Arjan Olsder Posted in Distribution | No Comments »
Mia has recently launched their “vibe” mobile games channel to provide
Virgin Mobile gamers with the latest standard and premium mobile j2me
and online games.
Within the platform, MIA tracks consumer behavior to automatically pitch the right mobile game. The portal also allows users to put online reviews to increase return visits.
Richard Mergler, CEO, MIA, commented: "The mobile screen is the smallest shop window in the world and if customers can’t find what they’re looking for, quickly, then you’ve got a problem. We’ve invested a lot of time and resources developing our Media Village Platform so that brands and operators, like Virgin Mobile, can rapidly rollout services and generate revenues in a single territory or globally." Fi McAllister at Virgin Mobile, added: "We’re really excited about our new Games Portal. It looks great and we think it’s the only mobile games place to hang out! We’ve really focused on getting the portal right so that our customers will be engaged in their mobile games experience at all times. By adding new elements such as VIP Club and Games Reviews, MIA has been able to help us add that extra bit of sparkle to our customer play time." "We look forward to working closely with MIA moving forward."
