September 13th, 2004 by Arjan Olsder Posted in Research & Stats | No Comments »
As many mobile gaming insiders already know, Jill Braff, Sorrent’s VP of Marketing, recently authored an article entitled “A Profile of the Cell Phone Gamer,” releasing results of a survey performed on Sorrent’s behalf by independent market research firm U30 Group. We decided to get a more in-depth perspective on the research and statistics that informed the well-received article, and an ever-energized Braff graciously agreed to sit down with us as we queried her for critical insights on her findings.
According to Braff, the survey’s most surprising revelation was how many mobile gamers are active in playing at home. Contrary to what most industry insiders (and outsiders) probably think, the survey showed that more than 60% typically play mobile games at home. And Sorrent isn’t the only mobile games company to have uncovered this finding; In-Fusio’s Second Mobile Games Reference survey, released in late May, also revealed that 58% of mobile games are played at home. More …
