MWC: Ericsson’s eStore Launches

February 15th, 2010 by Arjan Olsder Posted in Distribution | No Comments »

Ericsson It has been hanging in the air for over a year already, Ericsson’s eStore. It has been unveiled today at the Mobile World Congress. At the launch, the store already holds 30.000 apps and games.

The store holds a mix of free and paid applications and games. Those that are offered paid, will be charged directly to the phone bill of the consumer which is an improvement over Premium SMS.

The eStore is backed by Opera who developed the widgets framework Ericsson uses for it. That also makes us wonder if the apps are standalone or if a consumer has to download a framework first. In that last case, the distance gained by direct billing is lost to a technical barrier.

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    Arjan Olsder is the Vice President of Pixalon Studios. Opinions expressed on this publication do not have to represent those of Pixalon Studios.


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