Orange Inserts Adverts in Mobile Games

December 9th, 2008 by Arjan Olsder Posted in Ad Funded Gaming | No Comments »

Ad Infuse announced that Orange has selected the company's adInMotion platform to enable mobile advertising targeted toward Orange consumers via various forms of mobile entertainment, including mobile games.

"Orange is one of the foremost and most innovative mobile operators in the world, and their unique approach to advertising continues to establish new milestones in delivering the best mobile internet experience," commented Brian Cowley, CEO, Ad Infuse. "By deploying the adInMotion platform, Orange can further unlock the value of their mobile content, provide an incredible opportunity to brands, and deliver a compelling service to their consumers."

By utilizing adInMotion's multi-format solution with personalization capabilities, Orange will offer a Mobile Advertising Package that provides advertising across messaging, browsing, video, and mobile gaming applications. The multi-format capabilities will enable broader reach for advertisers across Orange content while simplifying campaign management through a single platform. The advanced Anonymous Personalization capabilities provide relevant, personalized advertisements while fully maintaining the privacy of each subscriber.

Not too far back, T-Mobile UK also announced that it will insert advertising in mobile games. Via advertising, their mobile games are offered for free. Orange didn't release any information on how the ad's might influence the costs of mobile games for their consumers.

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    Arjan Olsder is the Vice President of Pixalon Studios. Opinions expressed on this publication do not have to represent those of Pixalon Studios.


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