April 2nd, 2009 by Arjan Olsder Posted in Brand Licensing | No Comments »
Probability PLC has entered into a multi-year agreement with FremantleMedia Enterprises, which will allow the mobile gambling company to licence a number of entertainment show brands as the basis for creating mobile slot games.
Under the terms of the agreement Probability will develop and distribute mobile slot games to its mobile gambling customers, based on the six entertainment shows under a non-exclusive licence from FME.
Charles Cohen, Probability CEO, said: "We are delighted to have been able to secure the rights to these fantastic TV brands from FME. Slots are our most popular and profitable product segment, and I am confident that games based upon these brands will add significantly to our offering. The brands themselves are instantly recognisable and inspire loyalty and affection from the public. We're looking forward to realising them as a fantastic mobile gambling experience."
