September 29th, 2010 by Arjan Olsder Posted in Platforms: BlackBerry | No Comments »
Research In Motion (and this had to be expected from the company) is the next company to launch a mobile advertising platform aiming at the in-app advertising market.
RIM will not be supplying the advertisements itself. The company has setup deals with Amobee, JumpTap, Lat49, Millennial Media and Mojiva to supply the inventory. Developers can chose the preferred networks themselves.
RIM will offer the advertising service on a 60:40 rev-share basis. What the added value is over a direct deal with these advertisers is a bit blurry to us though. The SDK of the ad service allows ads to be created according to MMA standards as well as in HTML5 and will allow ads to access the entire system and BlackBerry World.
