RIM Works on Better App World and Decreasing Revenues

August 24th, 2010 by Arjan Olsder Posted in Platforms: BlackBerry | No Comments »

RIM has been working hard on improving its App World consumer experience. As a result, developers will now be able to start billing games at $0.99, while the minimum has been $2.99.

App World will now display the top 25 free and paid apps as well as the top 25 themes. QR codes can be used to navigate directly to content on App World. Content licenses can also be transferred to other BlackBerry devices based on BlackBerry ID.

RIM is also going to roll out operator billing, starting with the US. AT&T will be the first operator to be billing straight from App World. RIM will also implement credit card billing. The downside of these improvements is that RIM is abandoning the 80/20 split and lowering it to 70/30 which is more common.

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    Arjan Olsder is the Vice President of Pixalon Studios. Opinions expressed on this publication do not have to represent those of Pixalon Studios.


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