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T-Mobile UK launches ‘Play For Prizes’

August 18th, 2006 by Arjan Olsder Posted in Connected Gaming | No Comments »

In a partnership with Sennari Entertainment, T-Mobile launched a play for prices channel in the UK. This new service allows gamers to win ‘bling’ points which they can trade for actual prices like downloads, electronics and retail vouchers. Games include Monopoly, Snakes, Mahjong and other popular formats.
To boost hits on the service, T-Mobile will hand out an I-Pod each day to consumers that play the games.

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