Is EA buying Gameloft?

November 24th, 2006 by Anonymous Blogger Posted in Companies & M&A | 2 Comments »

From the view of a mid-size mobile games developer and publisher the strategy of the giant EA and its mobile division seems clear. After checking out the success of mobile gaming by licensing some IPs to Digital Bridges (now I-play) in 2003, EA made a big first appearance on the mobile market with the acquisition of Jamdat for a sum of $680 million in late 2005. With this move the leadership on the US market is untouchable with a market share of about 30%.