Too Many Clicks for Mobile Games

October 4th, 2007 by Arjan Olsder Posted in Research & Stats | No Comments »

Mportico_2mPortico has done some research about the ease of finding and purchasing mobile games at carrier decks and directly at mobile game developers. Their conclusion? Mobile Games play hard to get.

In the research, carriers outperform the portals of game developers on average. From the mobile game developers, Gameloft takes the lead as it takes 15 clicks to buy a mobile game, spending an average time of 3.5 minutes. Operator Sprint however also requires 15 clicks, but at an average of 3 minutes until the process is completed.

The time record goes to T-Mobile. Though consumers need to make 9 clicks, the whole process takes only 2 minutes. In regards of clicks, AT&T takes the lead with only 8 clicks, but a whole minute of time more then T-Mobile.

Looking at the off-deck sales, most of the clicks in the process are used for user identification as consumers need to create accounts in order to be able to make a purchase while at the operator decks, the consumers are already identified. Add credit card billing to the process, and the minutes and clicks take a leap.

For more details on the research can be fount on this blog.

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    Arjan Olsder is the Vice President of Pixalon Studios. Opinions expressed on this publication do not have to represent those of Pixalon Studios.


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