Too much fun to be an advert: a profile of advergaming firm Blockdot

July 26th, 2004 by Ashu Mathura Posted in Ad Funded Gaming | No Comments »

In recent months, a number of reports have come out noting the massive turnaround in the fortunes of online advertising. And it’s not just paid search listings that are attracting advertisers – banner ads, streaming ads and other forms of online marketing are all seeing the return of companies after the drought that followed the dot-com bust.

One innovative form of online advertising that has perhaps not had quite the profile that others have had is a particular form of viral marketing called advergaming – a combination of advertising and gaming. One company, Blockdot, which has been called the “forefather” of advergaming, has been particularly successful in this realm. More …

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    Arjan Olsder is the Vice President of Pixalon Studios. Opinions expressed on this publication do not have to represent those of Pixalon Studios.


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