July 13th, 2004 by Ashu Mathura Posted in Ad Funded Gaming | No Comments »
Toyota Motor Sales’ youth-oriented Scion brand has rolled out an interactive promotion that combines online gaming with a mobile element to raise awareness of the new tC sports coupe.
The effort takes the theme of long distance car travel, encouraging players to virtually visit other states and locales. Called “Scion Road Trip,” the promo runs until August 15 and echoes a similar “ScionSpy” campaign the carmaker launched last year to promote the xA and xB vehicles. More …
