Vodafone Abandons 360 Phone Development

July 27th, 2010 by Arjan Olsder Posted in Platforms: Linux, Smartphones & Tablets | No Comments »

Vodafone has announced that it will no longer be developing and selling devices specifically for its 360 services. Instead, it will start to bring the 360 services to existing phones.

Vodafone made this announcement yesterday and confirmed that the H2 it was developing with Samsung, will not be hitting the shelves. Vodafone will remain committed to the 360 services and will continue to expand them. Currently, Vodafone 360 covers over 100 phones on 5 platforms.

“Vodafone’s core strategy remains to offer the best range of smartphones in all markets in which we compete. We have decided to accelerate our Vodafone 360 services strategy, making 360 services available on as many devices as we can as soon as we can. From now we will be focusing all efforts on expanding the range of handsets and platforms that support Vodafone 360 and in developing and enhancing the suite of Vodafone 360 services. Consequently there will be no further development of bespoke Vodafone 360 handsets, and activity on the H2 ceases with immediate effect.”

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    Arjan Olsder is the Vice President of Pixalon Studios. Opinions expressed on this publication do not have to represent those of Pixalon Studios.


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