Will The Curtain Fall For MeM?

June 28th, 2010 by Arjan Olsder Posted in Events & Conferences | No Comments »

Mobile Entertainment Forum LogoWe didn’t visit MeM and apparently, a whole lot of other industry professionals didn’t go to the event as well. Mobile Entertainment Magazine’s Tim Green outlines an event in trouble.

According to Tim Green, only about 100 people from the industry visited MeM 2010 and that is including the MEF team. At best, there were 25 listeners to the keynotes. In a fairly long post, Tim totally burns down the event, closing with the hope it will be better next year. Needless to say, such coverage from a big industry resource like ME might just be the last straw (and this post probably isn’t helping MeM either).

Though we never attended the event in person, MeM was always an event that attracted the majority of the industry professionals from the ‘classic’ mobile industry. The fact that MeM doesn’t seem to work in 2010 might signal in a new era. The era of the new developers and publishers in mobile. Those that scored well on a single or only a handful of platforms. Those that never knew true fragmentation and how to fight it. Those that are lucky that their idea caught fire due to self-publishing on a fast growing market. The new smartphone developers and publishers that just don’t know how important this event once was.

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    Arjan Olsder is the Vice President of Pixalon Studios. Opinions expressed on this publication do not have to represent those of Pixalon Studios.


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