Women turn out to be our primary consumer

June 29th, 2006 by Arjan Olsder Posted in Analysis & Editorial | 6 Comments »

In their most recent report, Telephia announced that after years of male dominance, women finally take the lead when it comes to purchasing mobile games. According to their U.S. focused study, the women take up 65% of the mobile games revenue. The main focus for female mobile game players is the puzzle and strategy categories. In total, Telephia reported there is only one category that receives more attention from men than women and that’s the action and adventure one. These numbers are in total contradiction to reports published in the past years where women where clearly the minority in the mobile game consumer market. Also it shows that just like the normal gaming market, girls are interested in normal and casual games meaning their focus is not really aimed at girl themes ones.

    6 Responses to “Women turn out to be our primary consumer”

    1. Ladybug says:

      I’ve noticed that game review sites and forums are all man-centric. Although girls are driving this industry, it’s boys who control the media. The industry would fare well to create a way of getting more feedback from the female gamer community.

    2. Arjan Olsder says:

      You are absolutely right here, however also most of the media about traditional platforms is still dominated by males while also girls are coming on strong in the console and PC games. I think some girl should take the initiative, so why not you 😉

    3. clara says:

      i too agree with this women’s are like to play the normal and casual games…

    4. rogerfederer says:

      Hi guys,
      I am a new member to this blog.i hope to find lots of nice information and also share mine here.

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    Arjan Olsder is the Vice President of Pixalon Studios. Opinions expressed on this publication do not have to represent those of Pixalon Studios.


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