3UK Expands Flexion Usage

November 10th, 2009 by Arjan Olsder Posted in Analysis & Editorial, Marketing Strategies | No Comments »

Three Earlier this year, Accumulate and H3G UK announced to be collaborating by using the Flexion technology for Try & Buy functionality on one of it’s sales channels. The trial proved successful.

Now, all new games and top titles of its Planet 3 channel. All those games will also be wrapped with Flexion Discovery. This J2me wrapper offers a complete games store with every download. The system is fully integrated with with the help of Buongiorno who runs the platform.

“3UK  was the first operator to launch Flexion in the UK and we have seen great results from it so far – upgrading them  to Flexion Discovery was a natural next step.  We believe it will help 3UK to significantly increase games distribution and uptake as this release effectively opens up a new store front.  We also look forward to enabling Flexion Discovery within 3UK’s preload programme, where the current Flexion wrapper is already driving a significant contribution towards overall games revenues. With the release of Flexion Discovery we expect to grow even further.” Said Accumulate’s MD Jens Lauritzson. “On-device portals have become increasingly popular with operators and device manufacturers, but they are often costly and difficult to support.  We believe Flexion Discovery is the ultimate solution as it can be distributed to most devices with any game.  We are obviously delighted that we can continue to push the boundaries of games retailing together with 3UK and Buongiorno.”

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    Arjan Olsder is the Vice President of Pixalon Studios. Opinions expressed on this publication do not have to represent those of Pixalon Studios.


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