Archive for the ‘Marketing Strategies’ Category

What Made Draw Something Succeed, Besides The Obvious?

April 13th, 2012 by Dawn Siris Posted in Companies & M&A, Marketing Strategies | No Comments »

Did you ever hear about Alfred Russel Wallace? Most chances are you didn’t, but you surely know Charles Darwin I trust. In a nutshell, Wallace was the first to come up with the natural selection theory of evolution, but Darwin marketed it better. Let’s take a look at Draw Something Free on that regard.

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Imangi Studios asserts it’s standings as a top mobile gaming company

April 12th, 2012 by Dawn Siris Posted in Companies & M&A, Marketing Strategies | No Comments »

Imangi Studios is a small company that specializes in mobile gaming, which is responsible for many good iOS hits, such as Hippo High Five and Harbor Master. If you are into mobile gaming, regardless of your smartphone device, you probably heard about its newest marvel – Temple Run.

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Instagram Opens Early-Access Programme for Android

March 26th, 2012 by Arjan Olsder Posted in Marketing Strategies, Platforms: AndroidOS | No Comments »

There’s no doubt about the popularity of Instagram on iOS and the lack of the app on Android gave lots of other developers full freedom to take the market. Now, it seems like Instagram for Android is nearly ready.

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Box.net Kicks Off Massive Android Promo

March 1st, 2012 by Arjan Olsder Posted in Marketing Strategies | No Comments »

Dropbox competitor Box.net has launched a massive promo on their Android client. Consumers who register for a box.net account through the Android app, will receive a free 50GB account.

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KPN NL Joins T-Mobile NL Unlimited Data Offering

February 20th, 2012 by Arjan Olsder Posted in Marketing Strategies | No Comments »

Dutch operator KPN holds three major mobile network labels in The Netherlands. With their Hi brand (aimed at the smartphone demographic), KPN has not only decided to ditch the internet restrictions, but also allows consumers to lease their smartphones.

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The 6th Dutch AppEvent Stats

February 2nd, 2012 by Arjan Olsder Posted in Marketing Strategies | No Comments »

A couple of times a year, Dutch and Belgian iOS developers organize the AppEvent. A full month where a paid app goes for free for a whole day. Every time they organize the event, the impact is huge both in downloads and national media response (this unlike services that provide daily free apps on a regular basis).

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Gameloft Does a ‘Fishlabs’ with Audi

March 3rd, 2011 by Arjan Olsder Posted in Marketing Strategies | No Comments »

Following in Fishlab’s example, Gameloft also released a free racing game for the Volkswagen Group. In a new free version of Asphalt, gamers can check out the new Audi RS 3.

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Daily App Dream Launch Details Revealed

November 29th, 2010 by Arjan Olsder Posted in Marketing Strategies, Platforms: iOS | No Comments »

The new free (for a day) games portal Daily App Dream has revealed its launch details. The portal will start operating on December 3rd, just in time for the holiday season.

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Warner Bros Launches Mobile Campaign for Inception

November 29th, 2010 by Arjan Olsder Posted in Marketing Strategies, Platforms: AndroidOS, Platforms: iOS | No Comments »

Warner Bros will soon be launching Inception on Blu-Ray, DVD etc. To promote the movie, Warner Bros has thought out a very entertaining mobile marketing campaign.

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Com2Us Skips Android Market for Slice It! Release

November 24th, 2010 by Arjan Olsder Posted in Marketing Strategies, Platforms: AndroidOS | No Comments »

Com2Us has released their new Android game Slice It! exclusively on GetJar. Com2Us is the second company to bypass Android Market upon launching a new Android title.