Apple And the Gift of Giving

March 22nd, 2010 by Arjan Olsder Posted in Platforms: iOS | No Comments »

Apple Untill now, providing reviewers with mobile games could have been a huge pain. Apart from a limited number of promo codes that could be given out, the functionality was limited to the US.

When outside the US, developers had to send iTunes credit around in the hope that reviewers would actually spend that credit on their mobile games or apps. As of today, that is history as iTunes now allows users to buy apps for other users. It is still not as cheap as sending out a promo code, but at least it makes it a lot more easy to facilitate downloads to the press.

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    Arjan Olsder is the Vice President of Pixalon Studios. Opinions expressed on this publication do not have to represent those of Pixalon Studios.


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