Apple Winds Down Quattro Wireless Business

August 25th, 2010 by Arjan Olsder Posted in Companies & M&A | 1 Comment »

Through a message on the website of Quattro Wireless, Apple has announced it will be winding down the traditional business of the ad agency so it can focus entirely on Apple’s iAd platform.

This move is not strange as Quattro has a lot of experience in developing mobile ads and big-pocket advertisers start walking away from iAd as lead-times are too long for many of them.

    One Response to “Apple Winds Down Quattro Wireless Business”

    1. mobiThinking says:

      While lamentable – Quattro was a pretty good mobile ad network – this isn’t exactly unexpected. But it’s certainly no problem for mobile advertisers or publishers. There are plenty of other networks in this hybrid blind/premium space e.g. Millennial and Jumptap.
      There are full profiles of these and all other leading networks, here: http://mobithinking.com/mobile-ad-network-guide

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    Arjan Olsder is the Vice President of Pixalon Studios. Opinions expressed on this publication do not have to represent those of Pixalon Studios.


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