Artificial Life Licenses Happy Feet

April 24th, 2007 by Arjan Olsder Posted in Brand Licensing | No Comments »

Far too late to catch the cinema or even the DVD release (except for
Japan), happy feet will finally get a mobile game as well as Artificial
Life licensed the brand from Warner Bros.

Artificial Life will re-rand their V-Penguin mobile game to the Happy Feet license and also it will create a 6-in-1 minigame compilation featuring the popular penguins.

"This represents the first time Warner Bros. will release a mobile game in the Japanese market which is based upon a Warner Bros. ‘tentpole’ theatrical release. We are delighted to be working with Artificial Life to do so," said Julian Lai-Hung, Director of Digital Distribution, Warner Entertainment Japan.

"We are honored to work with the team at Warner Bros. Japan to develop this cool ‘Happy Feet’ mobile game. It is an exciting game and will certainly attract many movie goers and fans of ‘Happy Feet.’ The cooperation with Warner Bros. Japan will also kick start our games distribution in Japan, one of the most sophisticated mobile markets in the world with the highest number of 3G subscribers, and further strengthen our position as the leading global mobile 3G game developer," said Eberhard Schoneburg, CEO of Artificial Life, Inc.

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    Arjan Olsder is the Vice President of Pixalon Studios. Opinions expressed on this publication do not have to represent those of Pixalon Studios.


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