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Overloaded to unleash the Funky Cops series

July 17th, 2006 by Arjan Olsder Posted in Brand Licensing | No Comments »

Overloaded is currently preparing for their biggest anticipated launch as the Funky Cops series of games is finally ready. The Funky Cops are known from their cartoon series broadcasted across Europe where they gained a lot of popularity amongst kids. The final titles are;

Funky Cops Boogie Fever

Play against the clock in this frantic puzzler! No time to waste in the New Funky Cops Boogie Fever. If you like pressure then this game offers it in the droves. A simple task becomes a nightmare when the time bar starts to fade. Choose from one of three characters and see how far you can go. Swap adjacent tiles to create rows or columns of 3 or more of the same color tiles. The more sets you create, the more time and points you get. Cascades give extra points.

Funky Cops Candy Pop

Take your time as things can soon spiral out of control

Hands-On to move on mobile advertising as well!?

July 17th, 2006 by Arjan Olsder Posted in Ad Funded Gaming | 1 Comment »

According to Madvertisingblog, Hands-On is the first mobile studio to start dealing in mobile advertisements. Hands-On will utilize it’s network of operators where they serve entertainment products trough their own portals.

US Top 10 Publishers: May

July 17th, 2006 by Arjan Olsder Posted in Analysis & Editorial | No Comments »

M:Metrics announced their top 10 publishers for May 2006. Leading in the market is EA Mobile who swallows an amazing 32.2% of the market, followed by Gameloft at only 8.9%. Third place goes to Glu at 7.8% followed by Hands-On at the fourth spot with a 7.2% market share. Fifth is Namco at 6.3 followed by Oasys, Iplay, Konami, Gosub 60 and last in line is SkyZone.

MGC: Trip Hawkins focuses more on the social side of gaming

July 17th, 2006 by Arjan Olsder Posted in Events & Conferences | No Comments »

Trip Hawkins (current CEO of Digital Chocolate, former founder of EA) held his keynote speech at the Mobile Games Conference in which he addressed the importance of mobile communities. “We’re entering the era of the social computer. I believe phones are actually a greater way to connect individuals socially then PC’s thanks to their ubiquity, their integrated billing, and the general rise of the mobile lifestyle”. This might sound more or less like the same message Trip announced at Games Go Mobile, however Trip went more in detail as he made comparisons with fast-food chains like McDonalds where you basically want to buy your app on the go without any delays. Also Starbucks was used as an example as current technologies allow consumers to specialize their order and even to hang around to socialize.

MGC: The US can learn from Asia

July 17th, 2006 by Arjan Olsder Posted in Events & Conferences | No Comments »

Following Steve’s article on the differences between the US and the EU mobile games market, Modojo publishes an article about the keynote speech from Square Enix president and COO Daishiro Okada. He talked about the different marketing approach where even stimulating hardware sales due to preinstalled games pop up.

Nokia Content Discoverer Portal to do Snap

July 17th, 2006 by Arjan Olsder Posted in Smartphones & Tablets | No Comments »

In Q3 2006, Nokia will start selling Snap multiplayer games over their Content Discoverer, allowing their publishers access to Nokia’s preinstalled global distribution channel. Nokia already embedded the Content Discoverer portal on nine handsets including models like the N70, N90 and E60. In Q3 and Q4 of 2006 another six handsets will be added to the list. For more info on this subject, check the Nokia Snap site or Content Discoverer site.

Dutch gamers are 40% female

July 17th, 2006 by Arjan Olsder Posted in Analysis & Editorial | No Comments »

Hotspot Retail announced their research into the Dutch gamers. Okay, I have to say this article is not focused to much at mobile gamers, but still it’s interesting to see that under the console gamers, the average age is 26 and 40% of them are female. With our more recent post from Telephia showing within mobile games, 65% female density, we might see a turnover on console as well the coming years or at least a 50/50 situation.

EU Mobile Games Market, a view from the US

July 13th, 2006 by Arjan Olsder Posted in Analysis & Editorial | No Comments »

We can divide the global mobile games market in three main area’s. The US, Asia and the EU. In most publications we read and write about on the net, the US is the main point of focus. When my friend Steve Palley visited Amsterdam, between the drinks, we discussed a lot about the differences whereas the US market seems more basic. Steve has written an extensive story at Gamasutra about the differences which is a must read for anyone that is going to sell their games across oceans.

Who wants to be a millionaire again!?

July 5th, 2006 by Arjan Olsder Posted in Brand Licensing | No Comments »

Yesterday, Glu and Celador celebrated the fourth release in the ‘who wants to be a millionaire’ series. This time the consumers get faced with improvements that allow the users to compare their scores with players all over the globe. Next to that, the Glu guys inserted the ‘fastest finger first’ round in which your score depends on the time you spend to answer the questions. Who wants to be a millionaire is without doubt one of the most popular games from Glu around, topping the ELSPA charts and selling a million times in the first eight months.

Women turn out to be our primary consumer

June 29th, 2006 by Arjan Olsder Posted in Analysis & Editorial | 6 Comments »

In their most recent report, Telephia announced that after years of male dominance, women finally take the lead when it comes to purchasing mobile games. According to their U.S. focused study, the women take up 65% of the mobile games revenue. The main focus for female mobile game players is the puzzle and strategy categories. In total, Telephia reported there is only one category that receives more attention from men than women and that’s the action and adventure one. These numbers are in total contradiction to reports published in the past years where women where clearly the minority in the mobile game consumer market. Also it shows that just like the normal gaming market, girls are interested in normal and casual games meaning their focus is not really aimed at girl themes ones.

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Arjan Olsder is the Vice President of Pixalon Studios. Opinions expressed on this publication do not have to represent those of Pixalon Studios.

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