CBS Starts Pervasive App

March 30th, 2009 by Arjan Olsder Posted in Marketing Strategies | No Comments »

In order to promote their newest TV show “Harper’s Island”, CBS is going interactive via the App Store. Via the special Harper’s Island app, viewers can dive deeper into the story as well as guess who will die next.

In the current state, the app is only providing previews and background information on the upcoming story. As soon as the show starts airing, the App will receive regular updates.

Following the first update, viewers will be able to visit the island and read the island newspaper. Also, they will receive a more detailed introduction to the characters of the show. Also, they will be able to guess who is the next victim and/or murderer. By guessing accurately, viewers can climb on the leaderboard.

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    Arjan Olsder is the Vice President of Pixalon Studios. Opinions expressed on this publication do not have to represent those of Pixalon Studios.


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