April 19th, 2010 by Arjan Olsder Posted in Research & Stats | No Comments »
According to ComScore’s latest study, thirteen percent of US based mobile gamers have started to trade in their featurephones for smartphones to boost their gaming experience.
ComScore reported 58.6 million featurephone based mobile gamers in February 2009 versus 50.9 million of them in February 2010. In the same period, the number of smartphone gamers grew 60%. Smartphone owners are also more likely to play mobile games on their phones. 47.1% of the smartphone owners play mobile games versus 15.7% on featurephones.
“Although the number of mobile gamers has declined in the past year, there is reason for significant optimism about the future of this market,” said Mark Donovan, ComScore senior analyst and SVP of mobile. “As the market transitions from feature phones to smartphones, the dynamics of gameplay are also shifting towards a higher quality experience. As a result, we can expect to see a profound increase in adoption of this activity, both in terms of audience size and overall engagement.”
