CTIA: Cellmania’s Platform Launches on Virgin Mobile USA

April 1st, 2009 by Arjan Olsder Posted in Distribution | No Comments »

CellMania has rolled out it’s new content platform on Virgin Mobile USA. With this rollout, the platform is enabled for Virgin’s 5 million US consumers.

Cellmania is integrated directly into Virgin Mobile's customer analytics system in order to enable advanced targeting capability. Additionally, Cellmania allows Virgin Mobile USA to offer a wide array of purchasing models including the ability to bundle different content types and provide various rental models for downloadable games and applications.

"With the implementation of Cellmania's platform, we're excited to provide our customers with an even better experience while shopping our VirginXL content store," said Doug Britt, Vice President, Mobile Data Services, Virgin Mobile USA. "The platform provides significant enhancements in our ability to merchandise downloadable content, improve our customers' search capabilities, and provide richer bundled offers for content from specific musical artists."

"Virgin Mobile USA is doing some exciting things with mobile music and content merchandising. We're excited they selected our platform to enable those activities. Unifying different content types under a single storefront provides a compelling consumer experience, the type of experience demanded by Virgin Mobile USA's customers," said Dr. Ronjon Nag, Cellmania's CEO.

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    Arjan Olsder is the Vice President of Pixalon Studios. Opinions expressed on this publication do not have to represent those of Pixalon Studios.


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