March 5th, 2007 by Arjan Olsder Posted in Brand Licensing | No Comments »
Gameloft’s smallest license when it comes to territory seems to pay off well as Deal or no Deal rules the sales charts in the UK. Released in November 2006, the game boosted right into the first spot on the operators and stayed there for three months.
“Deal or No Deal has taken the mobile game markets by storm,” said
Alexandre Tan Country Manager at Gameloft UK. “We knew that with such
a strong mass market license the game would do well, but the actual
results have been absolutely incredible,” said Tan. “The success of
Desperate Housewives is confirming that our commercial and licensing
strategy is paying off and reinforces that mobile gaming is a truly
mass market, with a huge interest from women and other non classic
video games addicts.”
Since its launch, Deal or no Deal has sold well over half a million
times, making this game one of the best performing. I wonder what
numbers Who Wants to be a Millionaire did in the UK as this seems to be
a clash of the giants.
