April 10th, 2007 by Arjan Olsder Posted in Marketing Strategies | No Comments »
Ozura clearly continues their quest to improve the female gaming
audience as they just concluded their quest for Miss Maxgames which was
won by 20 year old Deborah Tan who won the PS3 at the Hotlink Games and
Anime Festival in Sungai Wang Plaza in Singapore.
Next to the grand price, the top 4 girls of the contest where crowned as the MaxGames All-Star Team where they will act as ambassadors of MaxGames. The Miss MaxGames search process involved 15 female contestants who were shortlisted from across the country. They battled it out on stage live via mobile phones. The two games chosen for the live tournament were “Antopia” and “The Duel Online”.
“These highly rated games were specially selected for the Miss MaxGames final live tournament as they present exciting and competitive battle opportunities. Games such as The Duel Online require strategic planning and lots of practice while Antopia tests players on individual skill, consistency and timing,” said Lion Peh, Ozura’s Chief Executive Officer.
“The Miss MaxGames event was to promote 3G gaming and to encourage young female gamers to be more active in the mobile gaming community. This event was also to help us find a female gaming icon for the MaxGames Community,” said Maxis Head of Games and Entertainment, Kee Saik Meng. “Malaysia’s mobile gaming industry is still at its infancy stage compared to Hong Kong, Singapore and Japan. Nevertheless, it is growing by leaps and bounds, in line with the ongoing transition from 2.5G (generation) to 3G and the growing profile of young and trendy subscribers between the ages of 18 and 30, who are more receptive to innovative products and services,” Kee added.
