July 28th, 2010 by Arjan Olsder Posted in Companies & M&A | No Comments »
Disney has just bought its second gaming studio in just under a month. This time, the entertainment company snaps up Playdom, a studio specialized in social and mobile gaming for a massive $763.2 million.
Of that $763.2 million, $200 million is based on performance of the studio that created games for Facebook, MySpace and iOS. Facebook remains their main market with about 42 million players a month. With that amount of players, Playdom is the third biggest social gaming company. EA bought the second biggest 8 months ago for ‘only’ $300 million.
